Often times when a business or an individual creates a website for their business or project, they get caught up in the moment of having a great looking website but forget about the concept of driving users and visitors to their site.
Once the euphoria of a finished website is complete, the inevitable next questions come up:
- My website is complete, but how do I generate traffic?
- How do I create leads from this site?
- How do I convert my leads into paying customers?
After all, if no one is finding your website, what good is it?
Generating Web Traffic
A failure point some face in their website development is that while quite a bit of time, effort, and money was placed into the actual design and development of the site, very little effort was placed into researching how to generate traffic, leads, and sales from the site. If search engines can’t find you or your website, then potential clients won’t find your site either. And if potential clients can’t find your site, does it even matter?
Creating a website is much more than a fancy layout with graphs, charts, and colors. You need to create an experience for your visitors:
- Know how to reach users who are searching for your product or service
- Attract potential customers to your website
- Transition your potential customers into actual leads
- Close the deal on your leads and convert them into paying customers.
There are people out there searching Google and Bing right now for your very product or service – do you know how they will find your website?
Ideally, your overall marketing plan would incorporate a strategy on creating web traffic and leads to your site. If it does not, there is time to recover and begin putting a solid internet marketing plan in place to capture the traffic and leads you need for your service. The basic outline is such:
- Generate web traffic to your website
- Create actual leads from your web traffic
- Convert your leads into paying customers
While the design and layout of your website is important to ensure you present the professional look and feel of your business, generating the traffic and leads and converting them into sales is equally, if not more important, than the actual website design. Without a strong plan on how to capture web traffic and leads, and a strong structure on how convert those leads into sales, your website will be useless
It is not a one-and-done task to create the traffic you need to attract potential clients and leads to your website. It is an ongoing and continual effort to keep your website relevant and keep it working for you.
There is an old saying that if a tree falls in the forest and no one is around to hear it, does it make a sound? The same holds true for your website: if you create a website, but no one finds it, does it really exist?