Email marketing is a direct result of a successful inbound marketing campaign. You worked hard to convert a visitor who simply frequents your site into a full fledged lead who you now attempt to convert into a paying customer.
One way to convert a visitor into a lead his is through an email marketing or an email newsletter campaign.
Successful Email Marketing Implementation
Email marketing needs to be addressed tactfully however. If you simply blast out emails too frequently, or you send emails that don’t have any real relevance to your leads, you may risk losing them. It’s very easy for your leads to either spam your emails or unsubscribe to your email service entirely.
As a result, email marketing should not be looked at with a cookie-cutter approach. When reviewing an email marketing campaign that fits your business requirements, you need to understand your clients and your leads.
Some websites and businesses might require frequent email blasts, while others not so much. You should never send email campaigns for the sake of emailing; that is a sure fire recipe to lose clients or discourage future clients from visiting your site.