When deciding on methods on how to drive traffic to your website, Pay Per Click advertising can be very enticing if you need instant search results for a specific sale or product you are looking to get eyes on.
Pay Per Click, or PPC, is buying specific keywords or key phrases on Google and Bing to get your website positioned at the top of search results. You only pay the search engines when someone clicks on your PPC advertisement.
If instant search results are what you need today, this might be an option for you. PPC ads are the ads you see in the graphic below with the yellow “AD” box next to the URL or web address.
All other results that come back for “Top Toys” are organic results (SEO results). The PPC ads are specifically purchased by the website owner – they pay the search engine (Google or Bing) a certain amount for each time someone clicks on that ad to enter their website.
Before you begin your PPC campaign, you should understand the following about what you are trying to accomplish:
- Who is your targeted audience?
- What results you are expecting to accomplish?
- What is your timeline?
- What is your budget?
You will need to establish a campaign for your PPC ads. Understanding your overall budget plus your daily budget is crucial in the success of your campaign. Not having a budget will ultimately lead you to a failed campaign.
Let us help you establish your PPC campaign. Contact us today to find out how.