Keeping a website updated with fresh content can be a daunting task for business owners. Many small business owners simply do not have the time, budget, or resources to dedicate to keeping their website updated.
While creating and writing blog posts are recommended as best practices in keeping a website updated with fresh content, coming up with blog ideas and writing the content are both time consuming and challenging if you are not akin to writing.
A solution for some in keeping fresh content might be as simple as updating or reformatting existing content on your website. Below is an example of how to make some minor edits or adjustments to your existing content:
- Update the H1 headlines
- Break up paragraphs into bullets
- Expand bullets into detailed paragraphs
- Add more information
- Update existing statistical information
Once you have made the above updates (or several of the above updates), log into your Google Webmaster and Bing Webmaster accounts respectively. Resubmit a sitemap to notify each search engine of the updated content.
By making simple updates to existing content you have in essence made the necessary updates to your website, and notified the search engines (Google and Bing) of updated content on your website.
Long-term solutions should always be updating your website with new content, but if you are stretched for time, these simple updates can help you too.
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