Enhancing your Website with Professionally Written Content

Content is one of the single most important elements for your website when it comes to:

  • Attracting new viewers to your site
  • Keeping existing viewers interested in your site
  • Search Engine Optimization

Getting initial content created for your site requires creativity and planning on your part. Once your content is delivered, ongoing updates are vital to the success of your site.

Updated Content Enhances your SEO

Content updates go hand-in-hand with SEO. By combining ongoing content refreshes and blog updates, you are enhancing your site that much more quickly with Google, Bing, and other top search engines.

Enhancing your website with Blog Updates

Creating and maintaining a blog on your website is one of the most successful elements when it comes to attracting new visitors to your site and maintaining a following.

Blogs are useful tools when it comes to interacting directly with your website followers and keeping them updated on your product or service.

Creating a successful strategy on your blog is an important ingredient to your overall website health. Your number one goal should always be your visitors. Create a blog post that is intriguing and important to your website. Blogging for the sake of blogging will eventually become white noise to your viewers.

Our blog solutions do just that. We will create a blogging strategy with you that meets your purpose and need. Once we have a blog strategy in place, we will take the lead on developing and writing your blog post. Each blog post will have a specific purpose on attracting new visitors or engaging your existing visitors.

Your blogs should have a purpose. Combine blogging with social media management or an overall inbound marketing campaign to get the full advantage of blogging.

Contact us to find out how we can help with your content marketing strategy today.

Tweet, Tweet, and Retweet

So, how do you get an inbound marketing campaign to stick? Great question every marketer and content marketing specialist should ask themselves.

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Several factors go into a successful campaign:

         Develop an intriguing post that will capture your audience’s attention

         Use multiple social media platforms, i.e., Twitter, Facebook, Google +, to post your message. The more platforms, the larger the audience

         Post, tinker, post, tinker, post again. It may take a few attempts at finding the wording and content that captures your audience’s attention. Be prepared to post and re-post until you find the right combination of wording.

Intriguing Post

If the post isn’t intriguing then no one will click it. Period. You need to create a post that will create interest and reaction. The reaction you want is to get visitors and leads to click on your post and land on your website.

How to create a tweet
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While posting about your products, services, and sales should be a priority, you also need to add a little creativity to your post to capture the reader’s attention. Think of your post as your sales pitch. As potential-customers are walking past your storefront, what are you going to say to get them to come inside and turn them into an actual lead?

Once you have attracted your visitor onto your website through your post, now is the time to convert them into a paying customer.

Multiple Social Media Platforms

There’s an old expression about not keeping your eggs all in one basket. That’s the thought process here too.

How to set up a twitter acount
Capturing Leads

You want to utilize multiple social media platforms because what works on one platform may not work on the next. Utilizing multiple social media platforms also gets your social media campaign in front of multiple audiences. Your audience on Facebook may be a completely different audience than your LinkedIn audience.

In addition, the type of post you place on LinkedIn may be a completely different post you place on Twitter or Facebook. Multiple platforms allows for multiple types of campaigns. Similar to radio ads vs. TV ads, you want your message on multiple platforms for multiple audiences.

Post, Tinker, Re-Post, Re-Tinker…Repeat

Finding the right social media post with the right platform may take several attempts. Be prepared to post, review the stats of the post, tinker with the content of the post, post again, and then repeat.

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Finding the right combination of words or the right content or wording may take several attempts. Be prepared to post, tinker, and re-post.

Continue reviewing the stats of your social media posts. When you finally do get that right combination of content and creativity, continue to repost and continue adding leads and potential paying customers to your website.

Getting the most out of your Content Updates

Keeping a website updated with fresh content can be a daunting task for business owners. Many small business owners simply do not have the time, budget, or resources to dedicate to keeping their website updated.

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While creating and writing blog posts are recommended as best practices in keeping a website updated with fresh content, coming up with blog ideas and writing the content are both time consuming and challenging if you are not akin to writing.

A solution for some in keeping fresh content might be as simple as updating or reformatting existing content on your website. Below is an example of how to make some minor edits or adjustments to your existing content:

  • Update the H1 headlines
  • Break up paragraphs into bullets
  • Expand bullets into detailed paragraphs
  • Add more information
  • Update existing statistical information

Once you have made the above updates (or several of the above updates), log into your Google Webmaster and Bing Webmaster accounts respectively. Resubmit a sitemap to notify each search engine of the updated content.

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 By making simple updates to existing content you have in essence made the necessary updates to your website, and notified the search engines (Google and Bing) of updated content on your website.

Long-term solutions should always be updating your website with new content, but if you are stretched for time, these simple updates can help you too.

Get professional writing help for your website. Contact Us today.

SEO Tools

The final piece of your internet marketing plan puzzle involves the tools to properly track and understand how traffic is generated for your website.

There are a number of SEO analytical tools out there but two of the best are offered by the top two search engines: Google Search Console (Google Webmaster Tool) and Bing Webmaster. You gain access to these tools when you initially submit your website to Google and Bing.

Driving Traffic to your Site

Now that the key components of your internet marketing plan are in place and you have a forward-plan on how to generate more traffic and leads to your website, understanding how those visitors arrive at your site is a critical element for you overall online success.

Both Google and Bing webmaster tools provide top-notch information on the traffic flow into your website, including how visitors landed on your website. In addition, Google and Bing provide access to their individual analytical tools for you to get a full understanding of your traffic flows and better pinpoint how your leads are finding you, as well as provide you critical information on what tactics are failing for you.

Google Web Tools

To further accelerate your SEO analytics, add Google Analytics code to your website. Google Analytics will allow you to fully research how visitors are finding your website. In addition to Google webmaster tools, you will have a very strong grasp on how visitors are finding your website.

Contact us for more help today.

Continual and Ongoing Content Updates

What keeps your website successfully ranked in search engines like Google? That’s easy: updated content.

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Keeping your content updated, fresh, and engaging is the ongoing process you need to continue for your website to be successful. It’s the updates to your content, as well as the addition of new content, that search engines such as Google look for.

Keeping your Content Updated

Updating and keeping content on your website fresh is not as daunting a task as it may sound. If you have read our previous blog articles everything we have discussed includes ongoing and continual content updates:

  • You need updated content to successfully operate and link your social media feeds.
  • You need updated content to successfully manage and link your email campaigns.
  • You need updated content to execute your inbound marketing campaigns.

Quick and Easy Content Updates

The reality is, for your website to survive and generate the traffic and leads that you need to generate sales, you will always need to stay on top of your content. Some easy wins for content updates to your website include:

  • Blogs are the easiest and most efficient way for you to add new content to your website. Generating a few blog entries per week will definitely assist your cause. Adding a new related blog topic each week also adds new searchable content to your website as well as providing your existing visitors new information to review on your site.
  • Testimonial pages from your clients are not only good for your SEO, but they also speak volumes to leads who may be on the fence in regards to your service or product. Having real-life clients speaking highly of your business helps in many ways.
  • Events pages allow you to update your website with new and searchable information for your visitors.

Get the typing moving and the content pouring out or contact us today for assistance in your content development needs.