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Creating a website for your business is much more than designing and developing a site with lots of bells and whistles. The design and development of your site is only half the battle. The other half begins when the site is finished and it’s time to begin attracting customers.
There are many ways to generate leads and customers for your website online, such as:
- Social Media Marketing
- Pay Per Click Advertising
- Search Engine Optimization
- Backlinks through press releases and sales
- Search Engine Optimization
Many websites fail at their launch because no matter how wonderfully designed their new website is, they just are not gaining the traction of acquiring the new leads and new customers they thought they would. Some small businesses are sold on the idea that once their site is built they will land on page 1 of Google and customers and web traffic would just flow in.
Gaining sustained web traffic that you can turn into actual leads and paying customers is more than just a well-designed website. Just as with a traditional brick-and-mortar business, your website needs consistent updating and monitoring to ensure it is gaining the traction you need in regards to leads and customers.
The SEO Myth
A major misnomer about websites is the term search engine optimization or SEO. Many businesses are sold on the idea that SEO is a one-and-done task that is completed with the initial site build.
While it is true, in many cases, that a basic or initial level of SEO is completed with the actual site build, in reality SEO is not a one-and-done task. Your website needs constant and continual updates on your part to remain well-optimized. Much like the body needs constant exercise to remain in shape, your website needs updates to remain well-optimized.
H2: Developing a Web Presence
In today’s internet world, a well-optimized website has a completely different meaning than it did even a few years ago. Today, business owners need to think beyond the borders of their own website when it comes having a web presence. Website owners needs to be thinking in terms of the internet as a whole and getting their website recognized in:
- Business Directories, such as Yelp
- Social Media, such as Twitter, Facebook, Google +
- Business Profiles, such as Google My Business and Bing My Business
Getting your website recognized in web directories is in addition to have a well-conditioned and well-optimized website. If you believe your website is complete when your developer hands over your website to you, then you are instantly in a position of failure when it comes to gaining new customers for your business.
Internet Marketing 101: Getting your Website Working for You
As a business owner, it’s important for you to understand the need for a well-optimized website, as well as understand the need for a strong overall web presence.
Internet Marketing 101: Getting your Website Working for You outlines and provides you the breakdown of what it takes to get your website working for you and your business.
Your website should be viewed as an asset to grow your business through leads, customers, and networks. My book will help provide you that information and put you on your journey.
Email us today for a complimentary copy of Internet Marketing 101: Getting your Website Working for You. Also, find out more about my services and how I can help you today.